A new approach to managing Natural Capital
Sustainability is about more than data—it’s about driving real change. We’re developing a model to help farmers voluntarily improve natural capital. This approach uses nationally consistent indicators and encourages farmers to contribute to regional environmental priorities identified by Australia’s existing network of science-based regional and catchment natural capital organisations.
The Australian cotton industry is revamping its sustainability data framework to drive coordinated action on natural capital management. This new approach aims to simplify decision-making for growers, align actions with regional priorities, and support the growing global demand for sustainability reporting.
With customers increasingly expecting detailed environmental data, this model offers more than compliance—it provides growers with clear guidance on managing natural assets, such as biodiversity and native vegetation, in ways that are both practical and impactful.
Tackling barriers to change
Research from Cotton Research and Development Corporation (CRDC) highlights two key challenges to improving natural capital on farms:
- Growers are confused by the volume and inconsistency of messages around biodiversity and carbon and natural capital, they don’t know who to trust. For many, the safest thing to do is to do nothing
- If they do take action, they want to be sure:
- it’s the best thing for their location (biodiversity varies by region, so having a one-size-fits-all approach doesn’t work)
- others in their region or catchment are working to the same outcomes (many farmers working towards a shared goal will have a much greater impact than many growers taking well-meaning but ad-hoc actions).
Drawing on this research and building on a native vegetation collaboration since 2021 with Natural Resource Management (NRM) Regions Australia, and the seven NRM regions where cotton is traditionally grown, the Australian cotton industry is advocating for a whole new approach that directly addresses their barriers.
Science-based regional planning processes and consistent metrics can be the glue for coordinated national natural capital action.
The model we have developed, in consultation with many stakeholders, involves:
- Establishing harmonised natural capital indicators and definitions across sectors and jurisdictions, to allow natural capital to be efficiently and accurately measured. The cotton industry’s revamped sustainability data framework provides the basis for this
- Aligning natural capital extension and advice by agriculture industries, governments and other organisations with existing regional or catchment natural resource planning processes by organisations like NRM or Landcare. In this way, if a farmer chooses to take voluntary action on their farm to improve natural capital, all the advice and support they get from any source will be consistently directed at helping them contribute to identified regional priorities
- Better coordinating all the existing effort and advice and resources available – from governments, customers, impact investors, industries, volunteers and others – so that it is funnelled directly to farmers to take actions that contribute to identified regional priorities
- Using those harmonised indicators and measurement methods to consistently report natural capital at farm, regional, industry, state and national scale in a way that makes sense and helps farmers make better decisions.
Benefits for growers and the industry
As well as addressing the current barriers to natural capital action, this model is designed to have many benefits:
- It builds on existing institutions across Australia and seeks to better coordinate existing resources and funding instead of needing significant new funding.
- It is designed for growers, so they can make decisions using data specifically designed to boost their productivity, resilience, and market access.
- It aligns action on farm to local evidence-based environmental priorities, which:
- gives farmers confidence their actions are what is most needed
- gives global customers and stakeholders confidence the industry is taking an independent and science-based approach
- pinpoints investment to where it is most impactful, for companies that need to demonstrate they are taking meaningful action to improve natural capital.
By shifting the system around farmers, voluntary actions automatically align with regional environmental priorities. Farmers receive clear, consistent advice and targeted support, making it easier to contribute meaningfully if they choose to act.
What’s Next?
The concept is already gaining traction, with efforts underway to secure support from stakeholders across sectors.
If you’d like to learn more or contribute to this initiative, contact: [email protected].
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Cotton fields become temporary classroom for agricultural educators
Teachers flock to the Darling Downs for NAAE conference.
Sharing and caring at the heart of water efficiency for cotton growers
Darling Downs farmers share their water saving techniques.
Cotton exports break records and take third spot on most valuable export commodity
Australian cotton is forecast to become the third most valuable...
Agricultural company powers Active Farmers search for rural personal trainers
Health and fitness is about to be boosted significantly thanks...
Farmers unite in push for chemical reductions in farming
This season on the Darling Downs, cotton farmers have used...
NT Government promotes benefits of cotton in the Top End
The Northern Territory Department of Industry, Tourism and Trade is...
Enthusiastic response for Australian cotton from Pakistani cotton industry
The flood ravaged Pakistani cotton industry has welcomed a presentation...
Advocacy helps with big win for growers in Dawson Valley
A message from Cotton Australia Chief Executive Officer Adam Kay
Volatility real but a window of opportunity for Australian Cotton
There’s a silver lining for cotton farmers despite the global...
Geography Teachers learn more about Cotton
Cotton Australia has featured in the Geography Teachers Association of...
Cotton Australia’s myBMP program takes its message on tour
CA’s myBMP program takes its message on tour while hosting...
Survey shows vast majority loved Cotton Conference 2022
The final survey results from attendees at this year’s Australian...
Leading Darling Downs cotton farmers acknowledged at annual awards night
The Darling Downs Cotton Growers Incorporated have announced their cotton...
Mungindi Cotton Growers raise money for local charities
Cotton farmers have swapped their tractors for golf buggies to...
Cotton Australia on QLD 10-year workforce strategy roundtable
Cotton Australia has been invited to take part in the...
Education the Key
Cotton Australia's Education Program was a key element in attracting...
Cotton Industry's top awards announced on the Gold Coast
The Cotton Industry's most prestigious Award winners have been announced...
Cotton Matters - 29 July 2022
The latest news from Cotton Australia for the Australian cotton...
Cotton Circularity Project shows positive results
Phase 2 looms in ground-breaking cotton circularity project.
Australian cotton and soil scientist take soil your undies to West Africa
Australian soil scientist Oliver Knox is helping extend his ground-breaking...
Cotton Matters - 15th July 2022
The latest news from Cotton Australia for the Australian cotton...
The journey of cotton grower Nigel Burnett
Farming has always been in the blood of cotton grower...
A ‘lifeblood’: why cotton growers care for rivers
Ensuring rivers and waterways are healthy is front of mind...
Get To Know: Harriet Brickhill, Regional Manager – Southern NSW
Get to know members of the Australian cotton industry.
Get To Know: Craig Chandler, Regional Manager - Macquarie Valley
Get to know members of the Australian cotton industry.
Meet Joe Briggs – the cotton farmer on a fitness mission
Back in 2019, when Joe Briggs looked across his southern...
Cotton Matters - 1st July 2022
The latest news from Cotton Australia for the Australian cotton...
How Australia’s cotton industry is a backbone of rural communities
Australian cotton growers have strong connections to their communities.
Get To Know: Alec Macintosh, Regional Manager - Northern NSW
Get to know members of the Australian cotton industry.
Cotton Matters - 17th June 2022
The latest news from Cotton Australia for the Australian cotton...
Cotton Young Achiever and Researcher of the Year announced
The 2021 winners of the prestigious Cotton Seed Distributors Researcher...
Get To Know: Sally Rigney, Regional Manager - St George, Dirranbandi, Mungindi
Get to know members of the Australian cotton industry.
Cotton Matters - 3rd June 2022
The latest news from Cotton Australia for the Australian cotton...
Get To Know: Cate Wild, Regional Manager - Border Rivers
Get to know members of the Australian cotton industry.
Get To Know: Janet Barker, Regional Manager – Darling Downs
Get to know members of the Australian cotton industry.
Cotton Matters - 20th May 2022
The latest news from Cotton Australia for the Australian cotton...
New cotton industry podcast launched
Cotton Australia's From The Field podcast has launched.
Get To Know: Kelly Becker, Regional Manager – Dawson and Callide Valleys
Get to know members of the Australian cotton industry.
Get To Know: Renee Anderson, Regional Manager - Central Highlands
Get to know members of the Australian cotton industry.
Cotton Australia - 6th May 2022
The latest news from Cotton Australia for the Australian cotton...
Get To Know: Michael Murray, General Manager, Cotton Australia
Get to know members of the Australian cotton industry.
Cotton Matters - 22nd April 2022
The latest news from Cotton Australia for the Australian cotton...
Get To Know: Adam Kay, CEO, Cotton Australia
Get to know members of the Australian cotton industry.
Cotton Matters - 8th April 2022
The latest news from Cotton Australia for the Australian cotton...
Cotton Matters - 25th March 2022
The latest news from Cotton Australia for the Australian cotton...
Australia’s 2021 Cotton Grower of the Year and High Achiever of the Year announced
The Australian cotton industry’s top performers for 2021 have been...
Cotton Matters - 11th March 2022
The latest news from Cotton Australia for the Australian cotton...
Cotton Matters - 24th February 2022
The latest news from Cotton Australia for the Australian cotton...
NSW growers enhance their drone skills thanks to training initiative
Cotton growers have learned about drones in agriculture.
City students discover Aussie cotton
Cotton Australia’s education team taught city-based students about the cotton...
Children’s brand Cotton On Kids becomes newest brand partner for Cotton Australia
Cotton On Kids has launched its first range of Australian...
Cotton Matters - 10th February 2022
The latest news from Cotton Australia for the Australian cotton...
Australian cotton tipped for second best year on record
Cotton Australia is forecasting the industry’s second largest crop on...
Cotton Matters - 28th January 2022
The latest news from Cotton Australia for the Australian cotton...
Register now: emerging leaders virtual ‘unconference’
All emerging leaders in our industry are encouraged to register...
Australian cotton industry update on flooding impact
A rolling update on the impact of recent floods on...
Environmental outcomes enhanced through grant funding
Ongoing soil and water testing at a cotton farm in...
Grant paves way for improved cotton soil health and strategic water use
With 520 hectares of irrigation country, Aaron Kiely is always...
Community cotton farm supporting local students
School students in north-west NSW are now better off thanks...
Grant helps boost cotton farm water efficiency and sustainability
A Fitzroy Basin Association grant has helped improve water efficiency...
Dawson Valley growers gather for Cotton Community Dinner
Queensland cotton growers connect at community dinner.
One Year On – Projects Have Improved Biodiversity in Australian Cotton Landscapes
Over the last 12 months a unique partnership between Landcare...
Irrigators forgo harvesting water to improve positive environment outcomes
NSW cotton farmers will lose one third of water they...
Far North Queensland cotton growers celebrate a successful season
More than 100 farmers, family and supporters have gathered for...
World Cotton Day One Year On - Life After China
Australia’s cotton industry has announced it has virtually sold out...
Different name, same objective for Better Cotton program
The brand name farmers, manufacturers and consumers have come to...
Natural disasters, global pandemic creates demand for Australian-made clothing
Country Road’s latest men’s t-shirt is a great Aussie collaboration...
Cotton grower uses solar power to boost farm efficiencies
In south-west Queensland, data is being collected in a bid...
Country Road homewares made from Aussie cotton fly off the shelves
Australian cotton homewares from Country Road have sold out just...
What the bunch: Darling Downs farmers find niche market for perfect cotton
Cotton bouquets grabbing the attention of florists.
Cotton industry careers in the spotlight at employment showcase
Cotton Australia advocated for our industry at a recent virtual...
Gladstone senior citizens group discovers Australian cotton
Gladstone residents have toured Australia’s cotton industry.
Cotton growers cut water use per bale by half
Latest research confirms that over 25 years cotton growers have...
Aussie cotton fields to shine on global fashion stage
All eyes will be on Australia’s cotton industry when a...
Second cotton biodiversity project site launched, with Country Road and Landcare partnership
The second stage of a biodiversity project has begun.
Bumper crop expected as cotton season kicks off in Emerald
The Australian cotton season is officially underway with growers in...
Nigel Burnett elected new Chair of Cotton Australia Board
The cotton industry’s peak grower body Cotton Australia (CA) has...
Natural fibre leaders: there’s something in the water at Dirranbandi
Dirranbandi is home to two of Australia's national natural fibre...
Major announcement: 2021 Australian Cotton Collective and Industry Awards
Cotton Australia announces the cancellation of the 2021 Australian Cotton...
Cotton Australia joins global organisation promoting sustainable fibres
Cotton Australia has become a member of Textile Exchange.
ELK The Label launches Aussie cotton tee
An ethical Australian fashion brand has launched its first Australian...
Tree planting continues at the Kahl’s family farm
A second round of revegetation has been completed.
Willow and Claude film that follows cotton journey launched
A unique partnership has culminated in the launch of a...
Cotton Australia joins Textile Waste Round Table
Cotton Australia recently participated in a textile waste round table.
Register now for Sustainable Spray Practices Workshop
Growers in central Queensland are eligible for a new training...
Ground breaking trial returning cotton textile waste to cotton fields launched in Goondiwindi
Ground breaking trial underway testing if cotton products can offer...
Australian cotton industry places itself under the microscope
The Australian cotton industry has opened its doors to stakeholders...
North Queensland farm tour highlights growing interest in cotton production
North Queensland may become Australia’s latest cotton farming hot spot...
Bank-less systems helping cotton irrigators be more water efficient
There is a feeling of excitement among cotton growers in...
N-Drip irrigation system boosting water efficiency
A new water efficient irrigation system has become a permanent...
Darling Downs grower achieves best practice success
For Darling Downs cotton grower Howard Rother, attaining certification in...
Hit-and-miss rain for Darling Downs cotton growers
The dry weather on the Darling Downs is having an...
Theodore school students discover local cotton industry
School students visit a local cotton farm.
Australian Cotton Industry Awards back in 2021
Australian cotton growers will celebrate the best achievements of the...
Junee school students tour southern NSW cotton industry
A group of students have toured a cotton farm and...
Theodore students study natural qualities of cotton
Primary students in central Queensland have discovered the natural qualities...
Students tackle textile waste issue at Hackathon
Students from across New South Wales have gathered to learn...
Emerald teachers discover Australian cotton
Central Highlands teachers gain hands-on cotton knowledge.
2021 Australian Cotton Conference postponed
Cotton Australia and ACSA have decided to postpone the Australian...
Trenery launches Australian cotton sweat range
A new range of Aussie cotton products have hit the...
Dawson Valley cotton growers learning from each other
Cotton growers in Queensland’s Dawson Valley have joined together to...
Australian Future Cotton Leaders Program participants announced
The Australian Future Cotton Leaders Program participants have been announced.
Cotton growers launch conservation project to boost native parrot habitat
Cotton growers in southern NSW are working to protect native...
Cotton growers connect with schools virtually for National Ag Day
Students ask cotton growers questions in virtual Q&A session...
Cotton industry and regional council supporting local schools
Schools in Narrabri have received donations from a local farm.
From cotton scrubs to cotton fields: Tamara Uebergang’s journey from nurse to farmer
How Tamara Uebergang went from a hospital ward to a...
Driving while tired a huge risk on cotton farms
Driving while tired can be a significant risk on a...
Rural people encouraged to seek mental health support on R U OK Day
Today, on R U OK Day, we are encouraged to...
Evie Watt wins Dorothea Mackellar Poetry Award with poem about cotton
A poem about cotton has won a major national award.
Coastal cotton: Maryborough farmer adds cotton to his crop mix
How cotton is being grown on Queensland's coast.
Young grower returns to family farm to start a new chapter
Next generation returning home to farm.
Growers encouraged to review WHS procedures during National Farm Safety Week
Growers are reminded to ensure safety on farm
How sport binds cotton communities together
Why sport is important in cotton communities.
Follow Australian Cotton on Instagram
The Australian Cotton Instagram profile has launched.
Cotton Australia’s 2019-20 Annual Report released
Cotton Australia's achievements and activities have been documented in its...
Cotton Australia advocates for industry at NSW Independent Planning Commission
Cotton Australia presents at NSW Planning Commission hearing.
Cotton Australia meets federal Water Minister Keith Pitt
Cotton Australia advocated for our industry to federal Water Minister.
Cotton industry research featured on ABC Landline
Ground-breaking cotton research featured on national TV.
How cotton production has helped Matt Shephard’s business grow
An insight into the business decisions farmers make when choosing...
From Melbourne to Mungindi: Sam Heagney on growing cotton and being an online advocate
From Melbourne to Mungindi: Sam Heagney's life in cotton
Advice for bringing contractors on farm during COVID-19 pandemic
What to consider when bringing contractors on farm during COVID-1...
Sky’s the limit: cotton grower Gavin Dal Broi optimistic about the industry’s future
Gavin Dal Broi reflects on southern NSW's growing cotton industry.
How a birthday party led to a life in cotton
Meet cotton grower Rachael Austin and discover how she approaches...
‘Like a big family’: one grower’s story of being part of the cotton industry
Grower Nick Beer explains why cotton is an industry he...
COVID-19 update from Cotton Australia
An update on Cotton Australia's response to the COVID-19 pandemic.
Australian cotton industry opens its doors for community engagement day
No topic was off limit as the Australian cotton industry...
Future Cotton Leaders Program launched
Applications have opened for the 2020 Australian Future Cotton Leaders Program.
Cotton education team building new connections
Boosting cotton education achieving results.
Identification of fall armyworm in Torres Strait and Cape York Peninsula
The exotic pest fall armyworm has been detected for the...
Nominations open for 2020 Australian Cotton Industry Awards
Australian Cotton Industry Awards nominations open.
Cotton returns to Brisbane Valley for the first time in 60 years
Mixed operations farmer turns to cotton.
Queensland growers encouraged to consider employer support payment program
Growers in Queensland encouraged to learn more about the Back...
More fashion brands choosing Aussie cotton
Brand Love thy Farmer is choosing Aussie cotton.
Growers advised to heed spray drift advice after recent rain
After recent rain, growers may need to undertake spraying.
Cotton Australia advocates for industry at national forum
Boosting understanding of food and fibre origins discussed at ag...
NSW growers encouraged to register for upcoming training
New training courses are being held in Moree and Narrabri.
Cotton Australia presents at agricultural teachers’ conference
Industry seminar and gin tour held for agriculture teachers.
CGA Windows for Silverleaf Whitefly announced
Windows for applying pyriproxyfen have been announced.
School students learn about cotton at Moo Baa Munch
Hundreds of students learned about the Australian cotton industry at...
Sussan launches new range of Australian cotton products
Last week marked the start of another brand partnership between...
Cotton Australia represented at Asia-Pacific Sustainable Fashion Roundtable
Cotton Australia’s last week joined a group of fashion and...
New Directors join Cotton Australia's Board
The Cotton Australia Board met in Griffith this week for...
Prevent spray drift with new crop mapping technology: SataCrop
Cotton Australia is excited to announce a new era in...
Cotton Australia holds valuable meeting with Queensland Premier
Senior members of Cotton Australia were pleased to meet with...
Ritemate Workwear launches Australian cotton range
For the first time, Australian cotton growers will be able...
