Our strategy for 2023-2028

Our vision is that in 2028, the Australian Cotton Industry will be thriving, trusted and in demand, with a strong reputation for reliability and quality. Growers and their industry partners will have confidence to continue investing for future returns, while meeting global sustainability standards for every bale of cotton produced.

To deliver on our purpose and satisfy this vision, we will focus on five key pillars: Advocacy, Leadership, Trust, Governance and Sustainability.

View our 2023- 2028 Strategic Plan.