Executive management

Adam Kay

Chief Executive Officer

Head Office – Sydney, NSW

Adam is responsible for the overall management and leadership of the organisation and represents Cotton Australia to government, media and other industry organisations. He is involved in all aspects of the business and is the public face of Cotton Australia.

• Phone: 02 9669 5222

Michael Murray

General Manager

Toowoomba, QLD

Michael uses his own extensive experience and Cotton Australia's alliances to develop and advocate for policies that affect growers. A specialist water policy manager with overall responsibility for Cotton Australia’s water portfolio at state and federal levels, Michael also covers coal seam gas and policy areas specific to Queensland.

• Phone: 0427 707 868

Finance and administration

Therese Wooden

Head Office – Sydney, NSW

Therese is responsible for all accounting functions of Cotton Australia, manages the financial aspects of government projects and is the primary contact for levy collection. Therese also manages the accounts for special projects such as the Australian Cotton Conference and the Australian Cotton Industry Awards.

• Phone: 02 9669 5222

Rochelle Zakher

Executive Assistant (part-time)

Head Office – Sydney, NSW

Rochelle assists a number of the senior management staff with administrative and organisational tasks, as well as providing administration support for special events such as the Cotton Collective, staff and Board meetings.

• Phone: 02 9669 5222


Robert Virtue

Communications Manager - Digital Strategy

Head Office – Sydney, NSW

Robert works to share information about the Australian cotton industry to growers, media and the public. He uses his experience as a journalist to produce written and visual communication resources for strategic distribution on digital and traditional media platforms to inform people in and out of the industry.

• Ph: (02) 9669 5222

Darrin Davies

Communications Manager - Stakeholder Engagement

Head Office – Sydney, NSW

Darrin joined Cotton Australia after a varied career encompassing both strategic communication and media as a journalist, producer and news editor. Darrin has experience in organisational planning, stakeholder engagement, crisis management and media relations. In his role, Darrin aims to enhance engagement with all of Cotton Australia’s stakeholders, particularly our growers, traditional media, regulators and those with differing views on the Australian cotton industry. Darrin is passionate about advocating for cotton growers and communicating to all Australians about our industry’s sustainability and environmental credentials, and the important role our industry plays in our economy.

• Ph: (02) 9669 5222


Jenny Hughes

Education Manager

Head Office – Sydney, NSW

Jenny is Cotton Australia's Education Coordinator and brings nine years of agricultural education experience, backed up by 10 years in the classroom, to her position. Jenny specialises in hands-on interactive engagement for students and teachers. She has a passion for assisting teachers incorporate agriculture into their classrooms with curriculum-linked resources and to gain a better understanding of the cotton industry through Teach the Teacher Tours.

• Phone: 02 9669 5222


Jennifer Brown

Policy Officer (part-time)

Head Office – Sydney, NSW

Jennifer draws on her strategic policy and advocacy experience to foster policies that reflect growers’ needs as well as engage industry organisations and government with Cotton Australia. Jennifer’s current areas of focus include energy and environmental matters.

• Phone: 02 9669 5222

Sally Ceeney

Policy Officer - Research Direction and Stewardship

Warren, NSW

Sally has 20 years’ experience in the Australian cotton industry. Sally uses her extensive experience in the industry to formulate policy around stewardship on spray drift, the industry’s continued access to pesticides, stewardship and grower advocacy on biotechnologies, and convenes grower input into industry research direction. Sally came to Cotton Australia after working as CottonInfo’s technical lead for Bt and Insecticide Stewardship.

• Phone: 0459 189 771

Paul Sloman

Policy Officer/Grower Engagement

Brisbane, QLD

Formerly regional manager for northern NSW, Paul has moved into a new role covering both policy and grower engagement, working on issues such as electricity efficiency, telecommunications and promoting Cotton Australia's education program to schools in south-east Queensland.

• Phone: 0448 094 883


Rob Crothers

myBMP Manager

Rob came to Cotton Australia with more than 36 years’experience in the agricultural sector. He worked for Pioneer Seeds for 19 yearsin several roles including Sorghum and Corn Product manager, Northern Regional Manager and Territory manager for the Central Downs and Burnett.

Previous to that, Rob spent three years working for Wesfarmers Landmark as a sales agronomist.

Rob has long called the Darling Downs home, being a Dalby AgCollege graduate and spending his first 14 years of his career as a dryland and irrigated farmer near Warwick.

Nicole Scott

myBMP Customer Service Manager (part-time)

Toowoomba, QLD

Nicole is responsible for the management and operations of the myBMP website and supplying cotton growers with quality and timely support.

• Phone: 1800 COTTON (1800 268 866)

Regional managers

Renee Anderson

Regional Manager - Central Highlands, QLD

Renée works part-time as the Regional Manager for the Central Highlands and offers collaborative support to cotton growers and their supporting businesses. Renée has been a part of both the cotton and agricultural community in crop weed, disease and insect research, agronomy, mixed cropping irrigation farming and as an accredited BMP advisor (and previously as an accredited myBMP auditor) in the valley for more than 25 years. She is passionate about strong rural communities, the people in them, agricultural advocacy, biosecurity and the continual improvement of farming practices through research and policies that empower farmers to constantly work towards sustainability goals in the face of challenging times.

• Phone: 0448 125 156

Kelly Becker

Regional Manager - Dawson and Callide Valleys, QLD

Kelly is the key liaison between growers in the Dawson and Callide valleys and Cotton Australia. Kelly worked for many years as a private cotton consultant, before moving into the re-seller industry and then becoming a Technology Service Provider, which involved playing a role in the auditing processing for GM cotton. Kelly is passionate about helping young people enter into the industry through the valuable career opportunities it has to offer.

• Phone: 0409 974 007

Janet Barker

Regional Manager - Darling Downs QLD

Janet has worked with industry, industry bodies, government and regional Natural Resource Management groups, mainly in the area of biosecurity, throughout her career. She was first involved in the cotton industry while studying at university over the summers as an agronomy assistant, cotton chipper, module builder and heliothis resistance crop scout. She has seen big changes in the industry since that time and is looking forward to working with our growers on Cotton Australia initiatives and myBMP.

  • 0411 864 203

Cate Wild

Regional Manager - Macintyre Valley, QLD/NSW

Cate has been involved with the cotton industry all her adult life. As Cotton Australia's Regional Manager in the MacIntyre Valley, she loves working with and supporting the local CGA and cotton growers, and being involved with an agricultural industry that produces some of the best cotton in the world.

• Phone: 0487 713 014

Sally Rigney

Regional Manager - St George/Dirranbandi/Mungindi

As a Regional Manager for Cotton Australia in the northern Basin, Sally Rigney is passionate about working with local growers to create an energetic and vibrant local community. From their grain and cattle property at Nindigully, Sally uses her experience as a former ABC Radio journalist and Agri-political Communications Director to give a voice to the people, events and issues of south-west Queensland. Sally’s definition of success is finding where you belong, embracing it and enjoying it.

  • Phone: 0417 758 353

Alec Macintosh

Regional Manager - Northern NSW

Alec has been involved in the cotton industry since his time at university, when he earned money on cotton farms during the summer holidays. His interest and involvement in the industry has ranged from the financial aspects of farming through to the application and use of new technologies, machinery and chemicals. Alec’s role as regional manager in northern NSW allows him to use his knowledge and understanding of the industry and its people to communicate important issues to growers, promote policy initiatives, manage grower feedback on issues and research direction, and extend support to growers undertaking the myBMP program.

• Phone: 0428 618 004

Craig Chandler

Regional Manager - Macquarie Valley, NSW

Craig was born and raised in Wellington, comes from an agricultural background, and has spent more than 30 years working in the farming sector throughout New South Wales.

In 2003, Craig was a founding partner of TEAM Irrigation Dubbo, a business that grew over 16 years to become a leading irrigation and water technology supplier in Australia. Through this business experience, Craig developed extensive knowledge of all aspects of water policy and compliance, WHS and risk management, and safety and quality assurance.

Craig also brings to the regional manager role extensive knowledge of the Macquarie Valley irrigation area through past relationships with local water groups.

• Phone: 0428 077 270

Harriet Brickhill

Regional Manager – Southern NSW

Harriet originates from Griffith and has spent the last few years working as an Extension Officer with Rice Extension. During that time she worked closely with rice growers in the Murrumbidgee and Coleambally Irrigation Area. Before that, she was an agronomist for Yenda Producers Cooperative, based at Yenda working with both dryland and irrigated growers.

Harriet enjoys working with and supporting growers to undertake the myBMP program as well as helping local cotton community initiatives get off the ground. Harriet enjoys facilitating the two way conversation between growers and industry by sharing information to improve linkages and connection to help shape and progress the cotton industry.

  • 0419 790 019

Cotton to Market

Brooke Summers

Supply Chain Consultant – Cotton to Market program

Brooke is owner and Director of Step Communication, a consultancy specialising in communication, marketing and storytelling predominantly for the rural, regional and agricultural sectors. Brooke has provided communication services to Cotton Australia for more than a decade. Brooke is currently Cotton Australia’s Supply Chain Consultant and leads the Cotton to Market program, a coordinated effort to position cotton as the fibre of choice in the world market by influencing brand owner, retailer, manufacturer and consumer behaviour.

• Phone: 0418 962 942

Ali Kuchel

Cotton to Market – Content & Communications Coordinator

As a former agricultural journalist and news editor, Ali is passionate about telling stories, taking photographs and creating videos. Ali joined the Cotton to Market team in 2021 under the ATMAC grant and is at the forefront of telling the stories about the supply chain and the connections between brand and Australian cotton. Ali also communicates biodiversity, environmental and sustainable stories from the field with brands, retailers and the general population to educate them on the benefits of using Australian cotton.

  • Ph: 0417 700 921


Claudia Vicary

Project Officer - AgSkilled 2.0

Claudia administers the AgSkilled 2.0 project, an initiative funded by the NSW Department of Industry and designed to help secure the future of the state's cotton and grains industries by funding training and qualifications.

• Phone: 0409 043 774