A Win for Make the Label Count and the Natural Fibres Industry in the EU

Thanks to a coordinated voice from natural fibre industries via the Make the Label Count campaign (MTLC) the Product Environmental Footprint (PEF) tool in the European Union will be reviewed.

Campaign advocates Elisabeth van Delden and Dalena White this week reported to members that MTLC is making solid progress, and has connected natural fibre organisations across the world like never before against a common competitor.

The review of PEF provides a real opportunity to have natural fibres like cotton treated more fairly in this life cycle assessment methodology that currently favours synthetics, with the review commencing this year. The tool supports a number of new pieces of legislation that make up the EU Green Deal, and may affect cotton’s market access without key changes.

Cotton Australia, a foundation member of Make the Label Count, will continue to support efforts to provide research, facts and ground truthing so that PEF measures the impacts that will make a difference, and the EU legislation achieves what it has set out to without disadvantaging farmers globally.

Support natural fibres – sign the petition

Fossil fuel fabrics hurt our planet. There is still time to add voice to urge EU law makers to recognise the environmental benefits of natural fibres and fulfil its promise to "put fast fashion out of fashion”.

Sign the petition to protect nature from fast fashion | Make the Label Count

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