Sussan launches new range of Australian cotton products
Last week marked the start of another brand partnership between Cotton Australia and Sussan, who launched its first Australian cotton collection.
The launch was attended by Emerald cotton farmer and Cotton Australia Director, Fleur Anderson. Fleur was a special guest of Sussan at the exclusive event that brought together fashion influencers and Sussan staff. Fleur will also feature in a blog on the Sussan website in the coming weeks, sharing her farming story with a new audience of Australian consumers.
Sussan’s first range is made up of 100% Australian cotton tanks, crew and vee neck tees in a range of new season colours, beautifully designed and made to last. Cotton Australia has been working with Sussan for almost a year, helping to establish the supply chain, visiting the garment manufacturer in China and providing traceability for the Australian cotton bales.
“It’s been quite a journey, and a great partnership with another iconic Australian brand that’s been around for 80 years,” Supply Chain Consultant Brooke Summers said.
“Initial feedback is that the range is selling well already, and we’re really looking forward to continuing to work with Sussan to promote Australian cotton and our great story to the Australian public.”