Cotton Australia is working with RB Sellars to highlight Australian cotton in this month’s special Australian edition of Qantas magazine, available in Qantas lounges, on Qantas flights, at travel locations, and online.

This two-page advertorial is part of a consumer-facing campaign showcasing RB Sellars’ use of high-quality, sustainable Australian cotton in its Burton work shirt—an enduring favourite among farmers.

The campaign will continue with an event at RB Sellars’ Toowoomba store, bringing together media, influencers, and industry leaders to promote Australian cotton. Cotton Australia will also host a workshop for the Young Future Farmers Network, providing a space to discuss key issues in agriculture.

This collaboration is part of our Trust Strategy, to help more people understand the value of Australian cotton and the farmers who grow it and to build trust in our industry.