Cotton Industry releases Strategic Plan for five years
The Australian Cotton Industry has launched its key planning document for the next five years with a vision to ensure the industry remains thriving, trusted and in demand, with a strong reputation for reliability and quality.
The Strategic Plan 2023-2028 aims to advance the Australian cotton industry, identify opportunities for improvement that drive progress and create value for all stakeholders, prioritise those and appropriately resource them to realise the opportunities.
Cotton Australia CEO Adam Kay said sustainable farming practices are an essential ingredient in the current and future success of cotton.
“As the Industry peak body, we will continue to advocate for viable policy outcomes, fair trade and ethical practices, leveraging innovative technologies, promoting traceability and transparency, providing education and training opportunities while enhancing resource efficiency and security.
“We know that as a valued exporter of natural fibre across the world, and as a key choice for many brands and consumers we need to continually demonstrate responsibility, fostering collaboration and partnership, and increasing consumer awareness.”
The Strategic Plan has been developed in a collaborative process to coincide with the successful completion of the previous Strategic Plan to 2023. The plan has been developed in collaboration with key stakeholders including cotton growers, merchants, shippers, ginners, textile manufacturers, brands and retailers, governments, NGOs, consumers and research bodies.
The plan’s vision is that in 2028, the Australian Cotton Industry will be thriving, trusted and in demand, with a strong reputation for reliability and quality. Growers and their industry partners will have confidence to continue investing for future returns, while meeting global sustainability standards for every bale of cotton produced.
To deliver on our purpose and satisfy the vision, the cotton industry will focus on five key priorities:
- Advocacy
- Trust
- Sustainability
- Leadership
- Governance
Each of the five priority areas includes five key strategies to help realise each of them with concomitant Key Performance Indicators providing a clear strategy for success and targets to ensure accurate measurement of the actions undertaken to achieve the document vision.
Mr Kay urged all stakeholders to read and understand the document which will provide clear guidance on future efforts.
“Everything we do as a united cotton industry moving forward will have a direct connection to the Strategic Plan. In that way we will all play our part in advancing the Australian cotton industry to create a better future for all. “
