Cotton Australia joined forces with Cotton Incorporated in December 2014 to bring a global cotton trends seminar to Australia for the first time. The events were designed to inspire designers and brands to apply cotton fabrics to innovative and emerging garment designs, silhouettes, patterns and finishes.
Cotton Incorporated's Product Trend Analyst and fashion expert from NYC, Lauren Williams
Cotton Incorporated’s Product Trend Analyst and fashion expert direct from New York City, Lauren Williams, presented Cotton Incorporated’s trends forecasts for Spring/Summer 2016. Ms Williams was travelling in Australia and New Zealand conducting first-hand research into lifestyle trends, distinct colour palettes, and the newest, most innovative cotton fabrics available to designers and fashion labels in the apparel, denim and active-wear markets. These topics, alongside Australian sample garments and research from the major fashion capitals across the globe, were presented right here in Australia.
The events were held in Sydney (December 10) and Melbourne (December 11) and brought together major Australian fashion designers, labels, brand owners, retailers and fashion educators and students. Building engagement with the supply chain and promoting the use of Australian cotton is a key component of Cotton Australia’s ‘Cotton to Market’ strategy. Increasing the demand for cotton worldwide is also a major focus for Cotton Incorporated.
Attendees were also given an insight into the Australian cotton story from Cotton Australia’s Project Lead - Cotton to Market and Cotton LEADS™, Brooke Summers. Ms Summers discussed a number of key topics, including:
- the industry’s uptake of the myBMP program
- the Australian cotton industry’s environmental, social and economic credentials
- the growing demand for responsibly grown cotton and the Australian industry’s participation in the Cotton LEADS™ alongside the U.S. cotton industry, and the Better Cotton Initiative (BCI)
- the industry’s commitment to innovative research and development programs to cement our place as world leading cotton producers
During a ‘Q and A’ session at the end of each presentations, we heard the positive stories of how Australian designers and brands are using beautiful natural fibres such as cotton (and Australian cotton) in their collections.
Cotton Australia understands, however, that there is a huge job to do now in following up the leads we’ve made at the events to maximise the opportunities for our growers.
The events were brought to Australia by the Cotton LEADS™ program, a joint initiative of the Australian and U.S. cotton industries. Cotton Australia would like to thank Cotton Incorporated, and Ms Williams for her incredible work in presenting these events in Australia.
Additionally, Cotton Australia would like to thank the cotton industry for supporting these events.