CottonUp – Global coalition releases new guide to help brands and retailers fast track sustainable c

Wednesday, 4th July 2018 // Breaking News, Media Releases, Featured // Comments (0)

Cotton Australia is part of a global coalition of organisations that have developed a new online tool to help brands and retailers fast track sustainable cotton sourcing across multiple standards.

CottonUP – A Practical Guide to Sourcing More Sustainable Cotton was launched at the Better Cotton Initiative 2018 Global Cotton Conference in Brussels last week. It addresses one of the main barriers for companies looking to start sourcing or increase the amounts of sustainable cotton they source, including the time and resources required to research and implement the most appropriate sourcing approach for their organisation.

The guide highlights the business case and main sourcing options for sustainable cotton, including myBMP from Australia, provides guidance on creating a sourcing strategy and working with suppliers, and shares case studies from companies that have already navigated the complex challenges of sourcing more sustainable cotton. 

Cotton Australia’s Manager – Supply Chain Relationships, Brooke Summers said it was important for a farming group such as Cotton Australia to be involved in the development of the guide. 

“This is the first time the major sustainable cotton standards have worked together. Sustainability is not a competition and it’s important for all of us to work alongside each other to encourage the uptake of sustainable cotton around the world,” she said.

“It’s been encouraging to see a number of Australian brands setting their own sustainability targets for cotton. We’re keen to work with any brand in Australia that wants to start sourcing sustainable cotton and the CottonUP guide is a great place to start.”

The CottonUP guide was developed by the Cotton 2040 coalition of leading brands and retailers including M&S, Target and Aditya Birla Fashion Retail Ltd, industry standards Better Cotton Initiative (BCI) and Cotton Made in Africa (CMiA), organic standards (represented by Textile Exchange) and Fairtrade, industry initiatives Cotton Australia, CottonConnect, IDH – the sustainable trade initiative, Proudly Made in Africa, and Organic Cotton Accelerator, as well as MADE-BY and Centre for Sustainable Fashion at London College of Fashion. Sustainability non-profit Forum for the Future led the work, with funding from the C&A Foundation.

Cotton Australia is the peak representative body for Australia’s cotton growing industry.

Cotton Australia media contact: 

Brooke Summers
Manager – Supply Chain Relationships, Cotton Australia
0418 962 942


Download this media release