Cotton Australia Staff profile: Bec Fing

Thursday, 22nd December 2011 // Breaking News // Comments (0)

Bec Fing has cotton in her genes and a huge passion for the fibre that’s in our lives every single day. Growing up in Diranbandi, she has been inspired by the industry for many years.

After completing a degree at UNE in Armidale, Bec’s career has now led her to join the extension team at Cotton Australia.

Bec’s role as CA Regional Manager in the Macintyre Valley fundamentally provides a link between Cotton Australia and growers in the Border Rivers and Mungindi areas.

Bec identifies a labour shortage as a major issue for cotton, not only within her region but in all valleys. Weather is also an ongoing battle, but that’s a continual challenge we expect in the nature of growing cotton! She says the prospect of coal seam gas and mining, while not yet a major issue remains on the horizon.

Bec says the biggest change for her within the cotton industry has arisen from the rollout of Bollgard cotton which has enabled growers to fine tune aspects of crop production such as nutrition and irrigation efficiency rather than simply trying to stay on top of bugs.

As a result, Bec believes in the future, the cotton industry must continue to embrace innovation and technology in order to remain profitable, productive and sustainable.

Integral to this will be the involvement of youth in cotton. “Youth have always been and will continue to be important. Fresh eyes bring a fresh approach – always do what you have always done, you always get what you always got…young people contribute to breaking this cycle.”

When Bec isn’t spending her time working, dreaming and thinking about cotton, she loves spending time with her husband and children.