Cotton Australia CEO Adam Kay helped launch the new Jeanswest Australian cotton range on September 6, 2017, in Sydney (available to purchase from September 19).
Before a packed media and fashion industry crowd at the Sydney Opera House, Mr Kay spoke of the strong relationship that has developed between Cotton Australia and Jeanswest, culminating in a beautiful range of women’s Australian cotton clothing.
“This is a really exciting time for Australian cotton. At the same time our growers are busy planting their crops for the coming season, we’ve also got an extensive range womenswear about to hit the shelves, made from high quality, natural fibre grown by those farmers,” Mr Kay says.
“The collaboration between Cotton Australia and Jeanswest makes perfect sense and we’ve been so encouraged by the brand’s willingness to get out in the field and learn from our farmers who are leading the world in the ethical and sustainable production of cotton,” he says.
Store windows, posters and a range of on-line and social media marketing will accompany the launch in a Jeanswest marketing campaign, promoting Australian cotton to Australian consumers.
Pictured: Adam Kay (Cotton Australia), Natalie Sartori (Jeanswest), Natalie Kirby (Jeanswest), Belinda Waller (Jeanswest), Kate Davies (Jeanswest), Lisa Hunter (Jeanswest) and Brooke Summers (Cotton Australia)