It’s been more than a decade since Bonds stopped production of clothing here in Australia – but now Australian cotton is back, bigger and better than ever. The iconic Australian brand has recently launched a new range of men’s and women’s t-shirts made from Australian cotton, backed by a massive marketing campaign featuring a range of celebrities and some of our very own cotton industry talent.
Cody Simpson and Charlee Fraser modelling Bonds' Home Grown™ tees
Labelled the Home Grown™ tees campaign, Bonds has committed to Australian cotton across the business, with plans to expand into a range of other products in the near future.
Cotton Australia is also looking at other collaboration opportunities in a number of areas, including research and development, innovation and sustainability.
“We’ve been working with Bonds for almost three years now to get this program off the ground,” Cotton Australia’s Cotton to Market Project Lead, Brooke Summers says.
“It’s been an interesting journey and it was important to get it right in terms of traceability, quality, a beautifully designed product and the messaging. Bonds wanted to use a long-staple variety not widely grown in Australia and the result is an incredibly soft fabric.”
“We had a great deal of help from Auscott and especially Arthur Spellson who assisted on the supply chain side of things, and it’s been a very positive and successful collaboration.”
“It was also important to Bonds that they get right back to the source of their product to see where and how the fibre was grown. Bond’s senior management and staff came to three farm tours and that helped to really authenticate the story,” Ms Summers says.