Cotton Australia’s Cotton to Market program visited Hong Kong recently to meet with brands and denim manufacturers sourcing Australian cotton and to review the Cotton LEADS™ program with Cotton Inc.
Cotton Australia representatives, including Chairman Simon Corish and CEO Adam Kay, presented on Australian cotton during a recent trip to H
A highlight of the trip was a presentation to around 50 Nike product innovation and design team members about raw material sourcing. Cotton Australia Chairman Simon Corish and CEO Adam Kay presented to the group on a typical Australian cotton farm, our sustainability credentials and plans for the future.
Cotton LEADS™ continues to gain momentum with more than 600 global partners, including brands and manufacturers. The emphasis to date has been awareness and partner recruitment. The program will focus more on:
- Amplifying the U.S. and Australian cotton industry stories of responsible cotton production
- Collaborating with partners on benevolence projects to drive change in other countries
- Encouraging partners to become more active, for example by helping them source Australian and U.S. cotton
“Cotton LEADS™ cotton represents almost 20% of the world’s production,” Cotton Australia Director, Hamish McIntyre, says.
“The impact of Cotton LEADS™ could be far greater than we can currently understand or quantify, which is why it’s so important for us to be involved.”
“Many large global brands like the GAP, Brooks Brothers and Walmart now recognise Cotton LEADS™ as meeting their sustainability requirements, which is a great endorsement from our customers.”
Cotton Australia will continue to work collaboratively with Cotton Inc. to promote and build momentum for the Cotton LEADS™ program with an increased emphasis on partner engagement and activation.